Customer Data Activation
ContextCentralization, management, unification, interactions, customers
A customer data platform (CDA) is a technology that centralizes and manages customer data from various sources and touch points, such as website visits, purchases, mobile apps and social media interactions, into a unified customer profile. Key features of CDA:
- Customer data integration of marketing systems, sales, products, CRMs, web, apps, email marketing, commerce, IoT and more.
- Unique user IDUnify user data under a single ID, including products purchased, pages visited, ads clicked, among others, to solve duplicate profiles by combining them into a single profile.
- SegmentationAnalyze user data using a rule-based model or leverage artificial intelligence (AI) and machine learning (ML) to find key segments based on common attributes.
- Reportdashboards: allows you to create customized dashboards that provide key information on customer profiles, targets and segments, journey maps, etc.
- Customer Data AnalyticsThe customer journey: uses machine learning recommendations, affinity and predictive scoring to analyze customer data and provide a better view of the customer journey across all channels, uncovering trends and correlations to help improve the experience.
- Data activationprovides real-time profile data to marketing systems to deliver personalized and targeted experiences across channels and devices.
The challengeUsers: increasingly demanding, omnichannel and looking for hyper-personalized real-time experiences
Companies face a great challenge in the Customer Era in which we live: to connect, activate and build loyalty with an increasingly demanding, omnichannel user, in search of hyper-personalized experiences in real time. The main barriers that companies face are: lack of a technological stack adapted to these new customer needs, not having a data activation strategy and a cookiless world, among others.
At NATEEVO, we help you leverage customer data strategically to drive effective business decisions and actions. In this way, we can develop more precise marketing campaigns, design products and services that meet specific customer needs, and optimize your operations to improve customer retention and loyalty.
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A GLOBAL SOLUTIONSolution #Digitalfullness
From NATEEVO we take care of the implementation of CDA in your technology stack, creating a data activation strategy, executing and operating it, combining our extensive expertise in data intelligence and technology.
MarTechMarTech architecture for customer activation
The architecture of MarTech components is varied and complex. We conceptualize a generic functional architecture and then tailor it to the business issues and technological guidelines of each company.
ServicesAt NATEEVO we work with different tools and manufacturers:
WebinarFrom technology to customer vision:
In this webinar we solve the main doubts before the implementation of a CDP and we tell you how to define the customer vision strategy.
We invite you to schedule a personalized session and we can tell you more about the use cases that we have already developed and that are being a success.
