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Loyalty 4.0: From Customers to Brand Fanatics

If you missed out on the experience or want to relive "Loyalty 4.0: From Customers to Brand Fanatics"we invite you to access all of the exclusive content we have prepared in our Loyalty Hub:

– Exclusive studio in which you can find out whether current loyalty strategies are meeting customer expectations.

– Full video of the event and of the presentations with expert leaders: Rocio LaraHead of Communication and Strategy at MAPFRE, Jorge LluchGlobal Consumer Engagement & Loyalty Director at adidas, Ignacio González-PosadaDirector of Commerce and Retail at Mastercard, Kiko LeónCustomer Strategy & Operations Director at Decathlon, and María Torrecilla DucásHead of Loyalty and Multienergy B2C at Repsol.

– Presentation and resources.

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This was "Loyalty 4.0: From customers to brand fans".

Great leaders in the world of loyalty gathered at our headquarters in Madrid to share with companies from different sectors their experience in building the loyalty strategies of the future.

Round table with Pablo de Echanove, Business Director, together with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.

  • Round table with Pablo de Echanove, Business Director, together with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.
  • Pedro Latasa, CEO of NATEEVO
  • Silvia Barrocal, Strategy & Value Director
  • Rocío Lara, Head of Communications and Strategy at Club MAPFRE
  • Caridad Ballester, Head of Strategy at NATEEVO, and Laura Garcia, Loyalty Specialist at NATEEVO
  • Loyalty Hub poster

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