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Loyalty Hub

Accede a contenido exclusivo sobre fidelización y transforma la relación con tus clientes

IESE

Presentación "Smart Loyalty: del cliente de hoy al consumidor 2030"

estudio

Unpublished study analyzing whether current loyalty strategies are meeting customer expectations

Cover used on the day of the event with the Loyalty Hub by NATEEVO logo.

Presentation used in "Loyalty 4.0: From Customers to Brand Fanatics".

Close-up of Pedro Latasa, CEO of NATEEVO

Welcome Loyalty 4.0 Event: From customers to brand fans | Pedro Latasa, CEO of NATEEVO

Close-up of Silvia Barrocal, Strategy & Value Director at NATEEVO

Loyalty trends and the future | Silvia Barrocal, Strategy & Value Director at NATEEVO

Close-up of Rocío Lara, Head of Communications and Strategy at Club MAPFRE.

Club MAPFRE success story | Rocío Lara, Head of Communication and Strategy of Club MAPFRE

Photograph by Caridad Ballester, Head of Strategy at NATEEVO, and Laura Garcia, Loyalty Specialist at NATEEVO.

Are current Loyalty strategies working? | Caridad Ballester, Head of Strategy, and Laura García, Loyalty Specialist at NATEEVO

Round table moderated by Pablo de Echanove, Business Director, together with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.

Round Table: How are the major leaders approaching the Loyalty strategy of the future? with adidas, Mastercard, Decathlon and Repsol.

Photograph showing Pablo de Echanove, Business Director, with Jorge Lluch, Global Consumer Engagement & Loyalty Director at adidas, Ignacio González Posada, Director of Commerce and Retail Mastercard, Kiko Leon, Customer Strategy & Operations Director Decathlon, and María Torrecilla Ducás, Head of Loyalty and Multienergy B2C Repsol.

Full recording of the event Loyalty 4.0: From Customers to Brand Fanatics

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